True Religion launches new loyalty programme to boost DTC growth

True Fam offers a three-tiered loyalty programme that allows members to earn and redeem points across all consumer touchpoints, including in-store, online, and through the brand’s recently launched mobile app. Members can earn points based on their spending, receive welcome discounts, birthday discounts, and early access to sales, the company said in a press release.The programme was co-created and tested with True Religion’s community, who provided valuable feedback in identifying the ideal tiers and rewards. True Fam’s creative identity is inspired by True Religion’s roots and connection to the music industryคำพูดจาก สล็อต777. The tiers are called Opening Act, Headliner, and Icon …