US circular fashion specialist ReCircled buys returns expert Circlarity

Prompted by studies on fashion’s environmental impact, ReCircled has specialised in facilitating the transition of apparel and footwear brands to a sustainable, circular business model. In order to do so, brands need pre-owned products to be “certified.” ReCircled collects used products that consumers return to brands, enabling the products to be recycled or re-introduced on the market, either through commercial partners or the brands themselves.“We know and understand that consumer return (referred to as ‘Take Back’) technology that makes it easy and convenient for the retail consumer to return items to the brands, either directly or through retail partners, is the first step in achieving full brand circularity,” said Scott Kuhlman, CEO of ReCircled.